Hands-on ad operations leader with experience across ad servers, DSPs, SSPs, programmatic deals, paid search, paid social, display, video, mobile, marketplace media, analytics, e-commerce, and partner coordination. I manage the work between campaign intent and business outcome: trafficking accuracy, pacing, performance, creative readiness, reporting, reconciliation, and issue resolution.
Operating strengths
Campaign setup, structured QA, launch readiness, pacing, optimization, and reporting
Clear status communication across internal teams, clients, vendors, and commercial partners
Operational reconciliation across ad spend, orders, payments, refunds, disputes, and fulfillment records
Process improvement through checklists, naming standards, escalation paths, and repeatable reporting
Permanent Resident status; eligible for the role’s U.S. work-status requirement
Clear status, risks, requested changes, launch dependencies, and resolution paths
Platform stack
Google Ads
Meta Ads Manager
Amazon Ads
eBay Promoted Listings
Etsy Ads
Google Analytics
Search Console
Shopify
WordPress/WooCommerce
Excel
Google Sheets
Hands-on ad-tech experience
Ad-server campaign trafficking; DSP and SSP workflows; private marketplace and deal-based execution; display, video, and mobile delivery; HTML5, VAST, and third-party creative tags; cross-platform QA; discrepancy investigation; reporting validation; and booked-versus-delivered reconciliation.
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SELECTED WORK
Campaigns connected to business outcomes.
CASE STUDY 01WHITE BURAQ
White Buraq: cross-channel campaign ownership
Founder-led acquisition and commerce operations for premium and customizable leather outerwear.
2019–NowAdvertising experience
$15KPeak monthly Google spend
$100KAnnual attributed orders
Challenge
Coordinate campaigns across platforms with different targeting, attribution, listing rules, creative needs, and buyer behavior—while keeping price, customization, inventory, fulfillment, and customer expectations aligned.
Actions
Planned channel roles by product, buyer intent, offer, audience, season, and expected economics.
Built and checked campaign structure, bids, budgets, targeting, creative, product information, destination URLs, and tracking readiness.
Monitored spend, search terms, traffic quality, conversions, customer questions, returns, and product-level signals; moved budget and emphasis accordingly.
Investigated mismatches by comparing advertising, storefront, order, payment, fulfillment, refund, and dispute records.
Converted results into specific decisions: continue, pause, reallocate, correct, test, escalate, or document.
Result and evidence standard
Managed Google Ads investment up to approximately $15K per month and generated approximately $100K in annual attributed orders across the operating period. Dollar values are approximate and based on the candidate’s business records and recollection.
Google AdsProgrammaticMarketplacesE-commerce
CASE STUDY 022025–2026
Business campaign portfolio: EZ Water Technology
Planned and executed multiple business campaigns across acquisition, lead generation, creative, reporting, and stakeholder workflows during 2025–2026.
2025–26Campaign engagement
Multi-channelBusiness acquisition
End-to-endCampaign ownership
Campaign operating model
Intake
Clarify business objective, audience, offer, KPI, creative requirements, timing, destination, and lead follow-up.
Review setup, asset readiness, pacing, lead quality, market signals, and blockers; resolve or escalate.
Analysis
Compare delivery with business inquiries, lead quality, conversion signals, and stakeholder feedback—not just surface-level clicks.
Communication
Turn findings into direct recommendations on targeting, budgets, channel mix, messaging, and follow-up.
Business impact
This work demonstrates end-to-end business campaign ownership: coordinating launch dependencies, explaining performance, resolving delivery and creative issues, and maintaining a clear handoff between business stakeholders, lead flow, and campaign execution.
Lead generationPaid mediaReporting
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CAMPAIGN CONTROL SYSTEM
A repeatable workflow that protects delivery
The goal is not activity. The goal is accurate setup, predictable communication, and decisions that can be explained.
